Understand Your Audience on a Deeper Level
We create detailed, data-driven customer personas that provide actionable insights into your target audience's motivations, needs, and behaviors.
Our Persona Development Approach
A research-driven process to build accurate and actionable customer personas.
Stakeholder Interviews & Goal Alignment
Understand business objectives, existing customer knowledge, and key questions the personas need to answer.
Qualitative Research (Interviews/Surveys)
Conduct interviews or surveys with representative customers and prospects to gather firsthand insights.
Quantitative Data Analysis
Analyze existing customer data (analytics, CRM, sales data) to identify patterns, segments, and demographic information.
Persona Synthesis & Creation
Synthesize qualitative and quantitative findings into detailed persona profiles, including demographics, goals, pain points, behaviors, and motivations.
Validation & Socialization
Validate personas with stakeholders and develop materials to help socialize and integrate them into marketing, sales, and product development processes.
Meet Your Customer Insights Team
Researchers and strategists skilled in uncovering deep audience understanding.
Leverage Personas Across Services
Apply persona insights to enhance other strategic initiatives
Full Go-To-Market Strategy
Use personas to inform every aspect of your GTM plan.
Content Creation
Tailor your content strategy and messaging to specific personas.
Visual Design
Inform UI/UX design choices based on persona needs and preferences.
Marketing Measurement
Track how different personas interact with your marketing efforts.